We are a collective of disruptive thinkers and shakers with a solid expertise in Scent and Fragrance. Our team and network is composed of Perfumers, Brand Builders and Creative visionaries. The Society of Scent offers customized olfactive consultancies and brand development for international companies or entrepreneurial project (read Women’s Wear Daily ‘s article here).
Jean Claude Delville Co Founder / Master Perfumer - Jean Claude Delville began studying perfumery at the age of 17. He is living in Manhattan where he enjoys walking and exploring the always evolving New York urban landscape and sometimes unexplored gardens. He is a marathoner who enjoys running for the physical and meditative state of mind and a way to pulse imagination and creativity. He has worked for international major groups such as Quest, Creations Aromatiques, IFF, Firmenich, Symrise and more recently for Drom. Jean Claude is the creator of acclaimed and timeless fragrances for Designers and major Fashion Houses such as Jean Couturier, Gres, Givenchy, Kenzo, Marc Jacobs, Jo Malone, and Vera Wang to name a few. His creation Clinique Happy (1998) entered the Fragrance Foundation Hall of Fame in 2014. In 2017, Jean Claude Delville co-founded The Society Of scent, an innovative digital platform dedicated to Scent Culture, with its own Laboratory located in the South Bronx. Meanwhile, Jean Claude is one of the judges on the redoubted WWD Smell Test that reviews new launches in a blind and impartial evaluation. Here is what he had to say about himself in a recent conversation: "Combining colors, music notes, taking pictures or flowers arrangement were a simple
Frédéric Jacques Co Founder- CEO - Parisian by birth, American by choice, Fred Jacques was trained at the renowned Roure School of Perfumery in Grasse (now Givaudan). An evaluator by passion and by trade, Fred has managed the Fine Fragrance divisions of some recognized Fragrance Houses before deciding to start his own venture with a group of friends and former colleagues: The Society of Scent has its own Fragrance Creation Laboratory with its own perfumery team, and Fred is leading the group to focus solely on Creation rather than production like most other fragrance supplier- who are really manufacturers. Challenging conventions and existing business models has always been a thing for Fred but this time it is a complete rupture from a system and a "formula" that Fred calls "broken "and "disconnected from the consumer". Fred's goal in this new venture is to focus on product quality, signature and differentiation as well as to redesign the full consumer experience- starting with distribution. Totally passionate about fragrances and Scent in general, Fred sees the challenges that the industry is currently facing as an incredible opportunity for innovation and for a new narrative based on transparency, education, and products that deliver against the promise of emotion and elevation.
Mireya Zendejas Co Founder / Head of the Institute - Mireya Zendejas was born and raised in Mexico City and has dedicated the past 27 years to working, researching, studying, and teaching scents. Her Mexican family was passionate about their deep cultural roots with a special interest for cooking as well as for everything that smelled good. Formally trained as a Graphic Designer, she worked as an exhibit designer in the Franz Mayer Museum in downtown Mexico City, where she fell in love with both the arts and their history. Introduced to the fragrance world in 1991, she was trained by various perfumers and became a cross category Fragrance evaluator (Scent Profiler). In the course of her career she has traveled the world, creating global fragrance profiles for multiple Fine Fragrance, Body Care and Household brands. As an enthusiastic fashionista, she shares an equal love for shoes and scents. She lives in New York City with her husband Jean Claude Delville, whom she also works with, as his muse and biggest fan, but also running the Institute, the educative arm of The Society of Scent. As head of the Institute, Mireya believes in providing guidance and in sharing knowledge and expertise. There is a natural passion to nurture and inspire
Béatrice Dupire Creative Director & Content Curator - Béatrice Dupire is a Creative Director, Curator and Digital content Advisor & Futurist for a roster of high profile clients in luxury, beauty, fashion and contemporary art. To name a few: Estee Lauder, Kering Group, Havas Media, Distributed Art Publisher, Bollore Group. Founder of the International Festival of Fashion Photography under the High Patronage of the French Ministry Of Culture, she arrived in New York to produce and curate the "Yves St Laurent, Forty Years of Creation" exhibition. Established in New York since, she has consolidated long term partnerships with high-end clients and is now engaging into collaborations with very innovative business platforms. Beatrice recently became a partner and the Creative Director and Strategic content Advisor @ The Society of Scent , the digital platform focusing on scent culture and creation as well as innovation. Recent Articles: http://www.artbook.com/blog-theiye.html https://www.wmagazine.com/story/hotel-particulier-new-york linkedin profile [email protected] [email protected] [email protected]
Mandy Aftel Perfumer/ Owner Aftelier Perfumes - Mandy Aftel is an internationally-known artisan perfumer and educator on natural fragrance and flavor. She was born and educated in Michigan and has been living in Berkeley, California since 1970. She is the author of eight books, most recently with Chef Daniel Patterson The Art of Flavor: Practices and Principles for Creating Delicious Food. Her Essence and Alchemy: A Book of Perfume has been translated into seven languages and won the Sense of Smell Institute's Richard B. Solomon Award. Her book Fragrant: The Secret Life of Scent won the Perfume Plume award for writing. She is the owner of Aftelier Perfumes and the Aftel Archive of Curious Scents in Berkeley, California. The Archive is the first museum in the United States dedicated to the experience of fragrance, including her collection of one-of-a-kind-antique artifacts. She is a founding advisor of The Institute for Art and Olfaction, which has created the Aftel Award for Handmade Perfume in her honor.
Nathalie Feisthauer Perfumer at LABscent - For over 30 years, in big major perfume companies like Givaudan (1986-2008) and Symrise (2009-2014), Nathalie has been a successful fine fragrance perfumer exposed to the most important clients and projects worldwide. She was trained in the prestigious Givaudan Roure Perfumery school (1983-1986) in Grasse. There she learned from famous master perfumer M. Jean Martin and was inspired by another great name of French perfumery M. Jean Amic. She began her career in New York in the 90’s and opened the doors of Estée Lauder for Givaudan as well as working with power consultant Ann Gottlieb. She fell in love with this city and, coming back to France, kept her special feeling for New York and the US market. Nathalie enjoys capturing tastes from all over the world, from America to Dubaï’s oud, from Russia's galore to European niche brands. About 2 years ago, she decided to go independent and created LAB scent. She has been happily busy since.... Two of her passions and inspirations echo the world of fragrances: gardening and cooking. From quality ingredients, a creative and delicate cooking, for friends. Lab-scent.com @nathaliefeisthauer Linkedin profile
Lund x Mauviel Photographers/ Visual Artists - Both artists and botanical connoisseurs, the duo Lund x Mauviel devotes a large part of their photography and video work to the kingdom of plants and flowers, seeking to show the icon in each one. Today with the rise of digital, they are involved in an increasing number of virtual reality projects and are represented by Première Heure in Paris. They work between their studios in Paris and in Normandy, so as to be inspired by luxury urban Parisian culture and the flourishing beauty of "la campagne française". With a personal garden and a greenhouse, they can capture the fresh beauty of the rose, the iris, jasmine, magnolias, tuberose, orchids, ylang ylang… Their visual passion for flora has led them to a precise and enlightened approach. They have photographed emblematic flowers for Lancôme and Guerlain, participated in publications by Editions du Regard/Paris and Assouline/New York, in exhibitions in Paris, London, Milan and Beijing. Lund x Mauviel are multidisciplinary creatives. Jennifer Lund is also a visual planner for leading international luxury, beauty and fragrance brands and Christian Mauviel a sound designer. Sharing a mutual passion for perfumes, the encounter with The Society of Scent has led to a creative collaboration on
David Frederick Founder at HeadOverHeels - David is an early pioneer of the digital age, and a proven leader in leveraging technology to build world-class brands. David is a Founder, Partner and Chief Engagement officer at HeadOverHeels, an agency that specializes in cultivating consumer relationships that go beyond traditional media. HeadOverHeels expertise is in helping brands by creating the Big Idea and social media strategies to bring their brands to life and engage consumers in a branded social media conversation. David is also co-conspirator and CEO of theConspiracyNYC, a marketing, design, technology, strategy and communication agency. In Brooklyn. Some of David’s clients include Coty, Sara Jessica Parker Fragrance, Marc Jacobs Fragrance, Rimmel Cosmetics, Kenneth Cole Fragrance, Vera Wang Fragrance, Estee Lauder, Jurlique, Calvin Klein Fragrance and mySkin (Get OKU). On behalf of his clients, David has developed ongoing relationships with hundreds of Bloggers and press in the beauty space and leverages these social media relationships to drive double and triple digit sales lift for his clients. Prior to HeadOverHeels, David was Global Director of Living Media at Coty, a 3.1 billion dollar global organization.
Jill Belasco Founder & CEO CoScentrix - Jill Belasco is an accomplished entrepreneur and corporate executive whose leadership and impact are widely recognized in the cosmetic and fragrance industry. She also is a spirited advocate and philanthropist for clean water, the environment, education, and the advancement of women and girls. CoScentrix / Soap & Water. Ms. Belasco is the founder and Chief Executive of CoScentrix, a Los Angeles-based manufacturer of private label fine fragrances, home fragrances and personal care products. She also founded and leads Soap & Water and Fairlight Fragrance, mission-based consulting businesses that design and produce custom fragrance products, profits from which are directed to water and environmental organizations. Maesa Group. Ms. Belasco served as CEO of the Maesa Group, a French publicly-traded company that designs, manufactures, and distributes private-label cosmetics, personal care, fragrance, and gift products for retailers and brands around the world. In this role, Jill was chiefly responsible for strategy, growth, and innovation across Maesa’s global businesses in four divisions: Maesa Beauty, Maesa Home, Maesa Packaging, and Maesa Studio. Latitudes International. Ms. Belasco founded Latitudes International Fragrance and established the company as an innovative designer and manufacturer of high-quality home fragrance and gift products. Clients included Pier 1, Bath & Body Works,
Ronald Newman PhD, CEO of Newman Anouvair - Ron is the founder and CEO of Newman Anouvair LLC, a firm engaged in the formulation and commercialization of new products with special emphasis on sustainable development. Out of a laboratory in Southern California, Ron creates custom formulations that span a wide segment of the commercial product space that includes malodor attenuators, home fragrance, personal care, novel candle waxes, specialty fuels/fire-starters, and medical treatments. Ron is not only a formulator and engineer, but is also fully conversant with the regulatory environment associated with each product category. Ron has a PhD in chemical engineering & chemical technology from Imperial College, London, UK, and a diploma in cosmetic science from the London College of Fashion. Ron’s favorite inventions are the multi-layered reed diffuser and the orange slice candle wax surface, examples of which are pictured below.
Francois Duquesne Founder & CEO Maison Duquesne - Francois Duquesne is an entrepreneur with expertise in global management, international distribution and business development of luxury brands. He is renowned for his ability to generate long-term business growth and increase brand value as well as restructure and startup new business. Francois is recognized by industry peers for his creativity, leadership, network and expertise in Retailing, Wholesaling, Marketing, Product development, Manufacturing and Logistics for luxury brands with a forte for Fragrance houses and Home Décor/Fragrance brands. Francois has a unique talent for generating new ideas and a fresh approach within an organization, infusing passion and enthusiasm among customers, business partners and employees. He supports the empowerment of company teams, creating fair, positive and productive work environments. He resides in San Diego California, married to Celeste a renowned celebrity makeup artist with two children. An added dimension is Francois’ passion for outdoor activities such as sailing, back country skiing, golfing. He is a dedicated marathon runner, finisher of over ten international marathons. Francois co-founded Beauty Entreprise early 2011, a Paris and NY based company, specialized in Creation, Development and Distribution of Fragrances. Brand Portfolio of Beauty Entreprise comprises Aedes de Venustas Fragrances, Le Cercle des Parfumeurs and The Barney’s NY Designer
Stéphane Piquart Eco Sourcer & Founder at Behave - Stéphane Piquart is the founder and leader of BEHAVE, an organization created in 2007 whose mission is to offer responsible and sustainable sourcing, and help perfumers getting high quality renewable materials, some of them new to the palette, thus allowing new olfactory emotions. Stéphane sees himself as a modern and virtuous "Scent Smuggler", a contemporary Jules Vernes... BEHAVE includes a number of partners including some NGO's who help organizing the fair trade of such materials. Knowledge and technology transfer also are at the center of the venture as ultimately, the goal is to empower local populations and guaranty that the exchange benefits them as much as it benefits the perfumers, while never endangering the planet and its resources.