Odor Memory

The sense of smell, more than any of our four senses, influence our ability to recall past events and experience. Fragrance is considered one of the most potent mediums for conjuring up memory.

This entry was posted in . Bookmark the permalink.
Frederic Jacques

Trained in Grasse at the world-renowned École de Parfumerie de Roure (now Givaudan), Frederic Jacques has led the development of iconic fragrances launched by luxury houses like Hermès, Armani, Ralph Lauren, Thierry Mugler and many others since the 1980s. In 2017, guided by a bold manifesto, he founded The Society of Scent to be a rare refuge of truly masterful perfumery. Armed with sharp aesthetic instincts and a rigorous technical training, he hopes to restore the not-so-lost art of transporting the soul and moving the senses.