The French word for fern. In the genealogy of fragrances, an entire family is named after the then innovative and successful Fougère Royale, launched in 1882 by renown perfumer Jean-Francois Houbiguant. This type of construction- regarded as typically masculine- relies on aromatic notes combined with geranium, lavender, oak-moss and coumarin, and was intended by its creator to be the metaphoric representation of the scent of ferns ( which don’t have an odor). Fougere Royale is recorded as the first time use of a synthetic aroma chemical in fragrance formulation.
Parisian by birth, American by choice, Fred Jacques was trained at the renowned Roure School of Perfumery in Grasse (now Givaudan). An evaluator by passion and by trade, Fred has managed the Fine Fragrance divisions of some recognized Fragrance Houses before deciding to start his own venture with a group of friends and former colleagues: The Society of Scent with its own Fragrance Creation Laboratory and perfumery team. Totally passionate about fragrances and Scent in general, Fred sees the challenges that the industry is currently facing as an incredible opportunity for innovation and for a new narrative based on transparency, education, and products that deliver against the promise of emotion and elevation.