Going against the grain of cookie-cuter economies of scale, is not what you would expect from one of the biggest global hoteliers. Yet, when Hyatt came to us to develop an ambitious custom scent program for their boutique brand Andaz, it was very clear, early in the discussion, that we would be working on the “sense of place”, rather than focusing on a unique scent representing the brand. And it felt much more relevant and powerful to build scent stories rooted in the different cultures, designs and geographies of each location, instead of another brand signature scent. Decoding more than 20 different locations, on various continents, and creating as many unique scents and experiences, is an unforgettable adventure and should remain an inspiration as the best possible use of our sense of smell when it comes to hospitality.
Read the full article about our collaboration : Creating Scent in Hotels