An ingredient- preferably odorless- used to favor the evaporation/ diffusion of the fragrance material or the fragrance blend. Alcohol is the carrier of choice for fine fragrances, but natural oils (olive oil, Jojoba oil, and many more) can be used as carriers for essential oils. It is sometimes believed that the carriers are used to “dilute” fragrances but it is a misconception: without the carrier, the scent does not “take off” the skin, and does not become “alive” and diffuse around the person who wears it.

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