The first region of the brain to receive sensory input from the olfactory epithelium. The olfactory bulb receives the initial input and communicates with numerous other regions of the brain, e.g., the hypothalamus and cortex, via the limbic system.
Parisian by birth, American by choice, Fred Jacques was trained at the renowned Roure School of Perfumery in Grasse (now Givaudan). An evaluator by passion and by trade, Fred has managed the Fine Fragrance divisions of some recognized Fragrance Houses before deciding to start his own venture with a group of friends and former colleagues: The Society of Scent with its own Fragrance Creation Laboratory and perfumery team. Totally passionate about fragrances and Scent in general, Fred sees the challenges that the industry is currently facing as an incredible opportunity for innovation and for a new narrative based on transparency, education, and products that deliver against the promise of emotion and elevation.